Personalizing Behavior Change Technologies
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The Younger Me: Utilizing Past Behavior Changes to Inform Personalized Persuasive Strategies

3/24/2014

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Alexander Meschtscherjakov, Magdalena Gärtner, & Manfred Tscheligi

People run through different stages in their lives. Over time their behavior often changes with regards to a certain domain (e.g., driving behavior, diet, sports). Sometimes people realize why their behavior has changed, sometimes they don’t. In this paper we argue that we as researches can utilize past behavior changes to inform personalized persuasive strategies. We could benefit by identifying and analyzing mechanism that already have been proofed to be successful. In this paper we report on a probing study in which we aimed to gather information about what made car drivers change their behavior in the past.
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